Why WhānauGuard
Safety that respects kids' privacy as much as their safety
Parents deserve visibility without surveillance. That's the whole point of WhānauGuard — and it shapes every decision we make.
“WhānauGuard helps parents protect their whānau's wellbeing across every device — with tools that respect kids' privacy as much as their safety.”
Our promises
The line we never cross
A surveillance product is easy to build. A trust product is hard — and worth it.
We flag, we don't spy
Other tools expose every private message. We never do. When something concerning appears, we flag it for a conversation — the details stay between your child and you.
Nothing leaves the device
Sensitive detection happens on the device itself wherever the platform allows. We don't upload private content to our servers — that's a privacy pillar, not fine print.
Official controls only
We use each platform's strongest officially supported controls. No bypassing OS security, no root access tricks — and we honestly show where a platform limits us.
No keylogging, no covert capture
We collect the minimum needed to keep tamariki safe, and we tell you exactly what that is. Transparency is a design invariant, not a marketing line.
Rules come from the whānau
We give you the tools and the plain-English guidance. You set the rules — nothing is blocked by default, and every change is a parent decision.
Honest about limits
No software can do everything on every device. Where prevention is impossible, we detect, alert and explain — and we never claim protection that isn't real.
Privacy by design
We protect children without collecting more than we need
We collect the minimum
A parent account, a child nickname and age band, and the device telemetry needed to enforce your rules. No passports, no proof of address, no reading private messages.
Location is opt-in and bounded
Location sharing is off until a parent turns it on, every toggle is audited, every fix reports its accuracy, and historical location has a retention window.
Parent location stays private
Family Distance Guard computes distances server-side. Your precise coordinates are never sent to your child's device and never shown on the family map.
Built for Aotearoa
Designed around the Privacy Act 2020 and international child-safety obligations including GDPR compliance. Built with privacy as a feature, not a footnote.
A safer internet shouldn't mean less privacy.
Join families who trust WhānauGuard to keep their tamariki safe online — without spying on them.
No credit card required · Cancel anytime · 30-day money-back guarantee (Global plans)